Friday, January 6, 2012

Natasha Poly for Proenza Schouler S/S 2012





via proenzaschouler.com
Stylist: Olivier Rizzo
Photography: Willy Vanderperre 

Although I must admit I wasn't very fond of this collection, the campaign, however, is pure genius! I would have never assumed Natasha to be a Proenza Schouler girl - until now, of course. PS is notable for their simple and elegant campaigns, and this is no exception. Brilliant styling and brilliant photography; each frame works on its own. Definitely one of the better campaigns this season!

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